Jim Varela App Design

Scope and Goal

Jim Varela is high end premium golf footwear brand. And the scope of the project was to create their online store that authentically expresses the attributes such as elite, authentic, unique, and personalized handcrafted golf shoes with amazing online experience on desktop and mobile.

Design Rationale

As UI/UX agency, we wanted to create a rich online experience so we focused more on the visual part for products i.e. golf shoes and the handicrafted process behind making those shoes. We followed the minimalistic approach to design the interface through out the site with use of big banner images.

Role

Identity Design
High-fidelity Prototype (InVision)
Experience Design
Visual Design

Deliverables

Research
Design Personas
Wireframe Flow
Interactive Prototype
Mood Board
Identity Design
Visual Design

Jim Varela App Design

Jim Varela App Design

Identifying User Needs

In a project revolving around e-commerce, UX research has to focus on the journey the user goes through while preparing for, in the act of and after shopping. Based on what we found out about our personas, we created user journeys to map their assumed experience.

Jim Varela App Design

Luxurious Look

In order to make a statement, we designed full-screen layouts with high-quality images. Also, the large heading and other elements are displayed visually in a visible manner to make it more accessible.

Jim Varela App Design

Jim Varela App Design

Jim Varela App Design

Jim Varela App Design

Jim Varela App Design

Jim Varela App Design