Thoughts Insights Ideas

Minimalism and Why Less is More in UX Design
You’re likely no stranger to the fact that the age-old notion of minimalism is all the rage in the web and app design

7 Cognitive Biases Affecting UX Designers and How to Avoid Them
When it comes to work-related decision making, being objective and data-driven is imperative. UX designers, in particular,

How to Create User Personas: A Step-by-Step Guide
Users Personas are regarded to be the backbone of user research, they form the core for any product’s development. The

UX Checklist: 6 Common Mistakes to Avoid While Designing a SaaS-based Product
SaaS business faces multiple challenges, and some of them are to exist in the competitive market space, retain existing

UX 101: User Onboarding and Why It Is Essential For a Successful Product
Imagine waking up inside a pilot cockpit, and then getting asked to take charge and fly it to the destination. You’d

A UX Designer's Guide to Content Strategy
A UX designer is not a content strategist. A content strategist is not a UX designer. However, without the context of the